Supercharge Your Marketing with AI
Supercharge Your Marketing with AI: A Deep Dive
Before you let AI take the wheel of your marketing, let’s make sure it knows your business inside and out. This means checking its understanding of your brand, your audience, and your unique selling points.
By ensuring AI aligns with your brand voice, you can avoid awkward mistakes and create content that truly resonates with your customers. Let’s dive in and see how well AI knows you.
PROMPT ENTRY
“What do you know about [insert your name], their business or brand called [insert company name]? Also share any details you may have on their content marketing model based on what they’ve shared online?”
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Check For Accuracy
If all the information you received is accurate, move on to the next section called “Brand Identity”.
If the information you received was not correct, inform it of what information is incorrect and provide it with short, but correct information.
If you received a reply stating that it’s unfamiliar with your brand or business, don’t worry. This is great information because we can educate the AI on your business and brand with the right information.
Correction of Information Prompt:
“That’s actually incorrect. My name is [your name] and my business/brand is called [business name].
My brand’s core focus and purpose is:”
Example:
“I’m [your name], a financial advisor specializing in [areas of expertise, e.g., estate planning, retirement planning, etc.]. Our clients are typically [target client type, e.g., small businesses entrepreneurs, approaching retirement, etc.] looking to achieve [common client goals, e.g., Retirement Help, Financial Planning, etc.]. We excel at [unique selling proposition, e.g., student loan debt management, socially responsible investing, or tax-advantaged retirement planning, etc.] and to help our clients achieve [specific use cases/results, e.g., early retirement, take control of their financial future, etc.]. “
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BRAND IDENTITY
Here’s a breakdown on how to make the most of your AI to boost your business, without getting bogged down in technical jargon.
Step 1: Teaching your AI about Your Business
Imagine you’re introducing yourself to the AI. You want it to understand who you help and what sets you apart.
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Who are your ideal clients? (Think: young professionals, retirees, families planning for college)
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What makes you unique? (Do you specialize in a specific investment strategy? Offer personalized financial plans?)
By providing these details, you’ll stop the AI from making assumptions and get responses that are more relevant to your target audience and brand.
Step 2: Stop Getting Generic Advice
Instead of getting generic “advice” when you share details about your business, simply tell the AI to “remember this for later.” This way, it can store this information and use it to provide more accurate and helpful responses in the future.
Basically, by giving the LLM a little background on your ideal client and your unique value proposition, you’ll unlock its full potential to assist you in your business!
PROMPT ENTRY
“I’m a [business type] specializing in [market/niche/industry vertical] for [ideal target audience]. My ideal clients are [audience type] who want to [positive verb + desire] (ex. attract new clients) on social media/preferred platform without [pain they want to avoid].
My businesses core values are [enter 3 to 5] (ex. friendly, approachable, and results-oriented). What makes my business unique in the marketplace is [enter details]. “
Save this information in your AI, by typing “remember this for later.”
Then AI will store your information and give you more accurate results. Additionally, you can provide your AI with 5 emails you wrote to prospective clients and tell AI to learn your writing style, then you can ask AI to write you 10 more similar emails you can send to prospective clients in your writing style.
Ready to supercharge your marketing with AI?
Let’s work together to unlock its full potential. Contact us today for a free consultation and discover how AI can help your business achieve remarkable results.
